Join renowned futurist Ian Morrison, Ph.D., for this webcast on the latest edition of SHSMD’s annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
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This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the healthcare strategist. Through stories and case examples, strategic implications and opportunities for healthcare strategists will be illustrated, and key skills and attributes required for success will be shared.
Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.