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2018
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
2017
This session will share the comprehensive environmental brand program started at Ohio State University Wexner Medical Center to use our facilities - walls, floors, windows and more-- to tell our brand story and to instill confidence and contentment among our patients. Speaker will cover both strategy and implementation as well as lessons learned.