Are We Ready to Treat Our Patients as Consumers?


The health care industry is deep into an age of defining and understanding consumer awareness, where the only remaining differentiator is a holistic consumer experience. The impacts of NOT adapting to ‘consumer-like’ consumer expectations - prioritizing the protection or promotion of the interests of consumers - will severely limit future growth and possibly even the ability to sustain volumes and retain customers (patients) over time. This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.


  • Greg Johnson, Managing Director, Health Care, Slalom Consulting
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