Test - SHSMD Learning: Courses & Events for Health Care Strategists and Marketers
Stay ahead in the rapidly evolving field of health care strategy with SHSMD’s on-demand learning. Explore courses across key strategic disciplines. Whether you're looking to sharpen your skills or work toward a professional certification, the SHSMD Learning Center offers flexible options to fit your schedule.
Access all of your purchased programs in My Learning Activities.
Featured Events
SHSMD Education Events
SHSMD Connections | October 12-14, 2025
Dallas, TX
Member Meet-Up | October 13, 2025
Dallas, TX
Orientation to Health Care
Certificate Course
Empower Your Team with SHSMD’s eLearning Season Pass
Unlock a full year of professional growth for your health care strategy, marketing, communications, and planning teams. With SHSMD’s 1-Year eLearning Season Pass, your team gets instant access to a library of live and on-demand courses tailored to their roles, interests, and experience levels. It’s flexible, easy to use, and designed to keep your staff learning, growing, and leading in their field.
Marketing/Digital Engagement
HIPAA & Privacy Compliance for Health Care Marketers
August 6 – September 3
This live certificate course provides foundational training on HIPAA, FTC, and state privacy laws, and how they impact marketing practices across tactics, platforms, and technologies.
Social Media Strategies in Health Care
September 15 – October 7
Dive into the hottest topics in health care social media and discuss best practices (as well as what to avoid) from your peers.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
PR/Communications
Explore key trends impacting communication professionals, identify and develop new skillsets that will result in an actionable plan to help you solve current and emerging challenges.
Discover the latest trends, strategies, and case studies designed to elevate your communications expertise.
Explore innovative strategies and analytics-driven approaches essential for building and executing effective provider recruitment plans.
Strategic Planning/Business Development
Dive into the foundational aspects of data analytics, population health, data visualization, and strategic decision-making.
Dive into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Explore a wide range of expert-curated resources in SHSMD's Resource Library, covering key topics such as leadership, strategic planning, marketing, and more. Access webinars, toolkits, and e-learning courses designed to advance your professional development and support your organization’s success.