AI is changing how patients discover, evaluate and choose health care organizations. This SHSMD course helps health care marketing, digital, strategy and consumer engagement leaders understand what these shifts mean and how to respond with practical, scalable digital strategies.
Across six live virtual sessions, participants will explore AI readiness, patient discovery, SEO, digital front door strategy, content authority, consumer experience and measurable digital engagement.
Course dates: July 21 to August 13, 2026
Format: Six live virtual sessions with additional pre-recorded content
Audience: Health care marketing, digital, strategy and consumer engagement leaders
Key Topics
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AI-ready digital strategy and organizational adoption
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SEO, content strategy and patient discovery in an AI-driven search environment
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Digital front door optimization, including Google Business Profile
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Content authority, visibility and trust across platforms
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Consumer experience, digital engagement and ROI measurement
Additional pre-recorded sessions will cover digital transformation, conversational AI, digital innovation and other emerging health care strategy topics.
View full course details, session descriptions and registration information.
