Health Care Strategy & Market Development Week 2026: Charting the Course

Charting the Course

Join SHSMD November 15–21, 2026, to celebrate Health Care Strategy & Market Development Week and the professionals helping shape the future of health care. This week recognizes the contributions of teams in strategy, marketing, digital engagement, communications, strategic planning and business development.

Celebrate throughout the week

• Monday, November 16: Strategy Professionals
• Tuesday, November 17: Marketing Professionals
• Wednesday, November 18: Communications & Public Relations Professionals
• Thursday, November 19: Strategic Planning Professionals
• Friday, November 20: Business Development Professionals

Recognize your team, thank your colleagues and share how your work makes a difference. Use the 2026 celebration toolkit to help plan your activities, and join the conversation with #HCSMDWeek and #SHSMD.

Featured webinar

Wednesday, November 18 | 12–1 p.m. CT

Your Website Wasn’t Built for How Patients Search Today: How University of Utah Health is Rethinking Content, Data and Discovery for an AI-driven Patient Journey

Join Chris Pace of SearchStax and Michael Haggarton of University of Utah Health for this sponsored webinar, open to members and nonmembers. Visit the webinar page for details and registration.

Explore Health Care Strategy & Market Development Week for celebration ideas and resources.

Health Care Strategy & Market Development Week is exclusively sponsored by SearchStax.