2026 Social Media ToolkitHealth Care Strategy & Market Development Week

Charting the Course — Health Care Strategy & Market Development Week

Recognition Week 2026

Celebrate the people charting the course.

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Recognize the colleagues advancing health care through marketing, digital engagement, communications, strategic planning and business development.

Use these messages to celebrate your team and share your impact with #HCSMDWeek and #SHSMD.

Let’s connect

Image options for social media posts

Download these campaign graphics and pair them with the sample messages below to celebrate your team.

Strategy and Connection — Health Care Strategy & Market Development Week
01. Strategy and Connection
Celebrating Our People — Health Care Strategy & Market Development Week
02. Celebrating Our People
Celebrate Your Team — Health Care Strategy & Market Development Week
03. Celebrate Your Team

Text samples for social media posts

Copy a message and its link into your post. Choose wording that fits when you share it, and add a specific thank-you or example from your team.

Facebook and LinkedIn

  1. Before the week

    Save the dates: November 15–21, 2026! Join us for Health Care Strategy & Market Development Week as we celebrate the people Charting the Course for health care. Recognize your colleagues in marketing, digital engagement, communications, strategic planning and business development. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  2. Launch the celebration

    It’s Health Care Strategy & Market Development Week! From turning insights into strategy to connecting communities with care, our colleagues help move health care forward. This week, we’re celebrating the people Charting the Course. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  3. Recognize your team

    Behind every strong strategy are people who ask thoughtful questions, build connections and put ideas into action. During Health Care Strategy & Market Development Week, join us in thanking the colleagues who help our organizations and communities move forward. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  4. Close with gratitude

    Thank you to the marketing, digital engagement, communications, strategic planning and business development professionals who make a difference every day. As Health Care Strategy & Market Development Week comes to a close, we’re grateful for the people Charting the Course for the future. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

Make your celebration accessible

Add descriptive alt text when you upload an image. Include its key message and any dates, and keep essential information in the post text too. Caption videos and use readable text with strong contrast. Keep multiword hashtags capitalized, such as #HCSMDWeek.

Campaign assets

Add the campaign logo to your communications or use the email graphic in your signature.

Use the web logo on a white or light background. The print PNG is 3600 × 1850 pixels at 300 ppi. The email graphic is 1200 × 440 pixels; display it at 600 × 220 pixels.