2026 Social Media ToolkitHealth Care Strategy & Market Development Week

Charting the Course — Health Care Strategy & Market Development Week

Recognition Week 2026

Celebrate the people charting the course.

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Recognize the colleagues advancing health care through marketing, digital engagement, communications, strategic planning and business development.

Use these messages to celebrate your team and share your impact with #HCSMDWeek and #SHSMD.

Let’s connect

Image options for social media posts

Campaign graphics are coming soon. You can start with the sample messages below to plan your celebration.

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01. Celebrate Recognition Week
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02. Strategy professionals
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03. Marketing professionals
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04. Communications & public relations professionals
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05. Strategic planning professionals
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06. Business development professionals

Text samples for social media posts

Copy a message and its link into your post. Choose wording that fits when you share it, and add a specific thank-you or example from your team.

Facebook and LinkedIn

  1. Before the week

    Save the dates: November 15–21, 2026! Join us for Health Care Strategy & Market Development Week as we celebrate the people Charting the Course for health care. Recognize your colleagues in marketing, digital engagement, communications, strategic planning and business development. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  2. Launch the celebration

    It’s Health Care Strategy & Market Development Week! From turning insights into strategy to connecting communities with care, our colleagues help move health care forward. This week, we’re celebrating the people Charting the Course. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  3. Recognize your team

    Behind every strong strategy are people who ask thoughtful questions, build connections and put ideas into action. During Health Care Strategy & Market Development Week, join us in thanking the colleagues who help our organizations and communities move forward. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  4. Close with gratitude

    Thank you to the marketing, digital engagement, communications, strategic planning and business development professionals who make a difference every day. As Health Care Strategy & Market Development Week comes to a close, we’re grateful for the people Charting the Course for the future. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

X (Twitter)

  1. Save the dates

    November 15–21, 2026 is Health Care Strategy & Market Development Week! Celebrate the people Charting the Course for health care. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  2. Celebrate the week

    It’s #HCSMDWeek! Join us in celebrating the strategy, marketing, communications and business development professionals Charting the Course for health care. #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  3. Thank a colleague

    Who helps your team turn insight into action? Thank a colleague who is Charting the Course during Health Care Strategy & Market Development Week. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

  4. Share your impact

    Big ideas. Strong connections. Meaningful progress. Share how your team is Charting the Course for health care this Recognition Week. #HCSMDWeek #SHSMD https://www.shsmd.org/health-care-strategy-market-development-week

Make your celebration accessible

Add descriptive alt text when you upload an image. Include its key message and any dates, and keep essential information in the post text too. Caption videos and use readable text with strong contrast. Keep multiword hashtags capitalized, such as #HCSMDWeek.

Campaign assets

Add the campaign logo to your communications or use the email graphic in your signature.

Use the web logo on a white or light background. The print PNG is 3600 × 1850 pixels at 300 ppi. The email graphic is 1200 × 440 pixels; display it at 600 × 220 pixels.