SHSMD Education 2026 Sponsored Webinar | AI-Powered Website Search: Improving Patient Access and Content Discovery

AI-Powered Website Search: Improving Patient Access and Content Discovery
August 5, 2026
12pm - 1pm CT | 1pm - 2pm ET | 10am - 11am PT

Patients expect healthcare websites to answer questions as fast as Google and ChatGPT. When patients cannot find a provider, service or next step, access to care is directly impacted. Join Chris Pace, VP of Digital Experience Strategy at SearchStax, and Kalee Hildreth, Executive Director of Digital Strategy & Marketing Operations at UChicago Medicine, for a practical discussion on how leading organizations are evolving the digital front door to meet changing consumer expectations. Drawing on UChicago Medicine's experience, this session will explore how search has evolved from a navigation tool into a critical patient access channel, how digital teams use search insights to identify unmet patient needs, and how AI is changing content discovery and patient engagement. 

Attendees will learn how to reduce friction in the patient journey, empower marketing teams to optimize experiences without heavy IT dependency, and prepare their organizations for a future where conversational search and AI-powered experiences play a growing role in care discovery. If you own patient access, digital experience, content strategy or acquisition, this session will show how to use search data to expose where patient demand breaks down, prioritize fixes and move more patients to the right care.

 

Learning objectives:

1. Identify opportunities to improve patient access and conversion by analyzing search behavior and intent signals. 
2. Evaluate how AI-powered search and conversational experiences are changing patient expectations and digital engagement strategies.
3. Apply practical tactics to improve content discoverability, reduce friction in the patient journey and empower marketing teams to optimize digital experiences
    

Chris Pace VP, Digital Experience Strategy  SearchStax

Kalee Hildreth  Executive Director, Digital Strategy  University of Chicago Medicine