Strategic Planning in Health Care Credential Series

Program Snapshot

A five-week online credential series that teaches health care professionals how to design, execute, communicate, and measure an effective strategic plan. The program includes live webinars, on demand modules, homework, and assessments. Participants who complete all requirements earn the SHSMD Strategic Planning in Health Care digital badge.

Who It’s For

Professionals in strategy, planning, business development, marketing, and finance who want practical, career-advancing skills in strategic planning.

What Participants Learn

• Build a complete, performance focused strategic planning framework.

• Conduct internal and external assessments that inform planning.

• Define mission, vision, goals, strategies, and metrics in a cohesive plan.

• Translate strategy into actionable tactics and communication plans.

• Monitor KPIs, use dashboards, and apply continuous improvement.

• Align strategic and financial planning for sustainable execution.

Career and Organizational Benefits

• Strategic planning skills are linked to higher salaries.

• Supports readiness for leadership and executive roles.

• Enables deeper organizational impact and influence.

• Helps organizations navigate change through well executed plans.

• Group discounts available.

Program Format

• Live online webinars (mostly 12 to 1 p.m. CT).

• Pre recorded modules with on demand access.

• Homework and assessments tied to real world planning work.

• Final output includes creating a strategic plan for a chosen goal or service line.

Curriculum Overview

Week 1

Laying the foundation, understanding strategy vs strategic planning, building assessments, and designing a collaborative planning process.

Week 2

Translating strategy into action, prioritization, tactical planning, communication, and change management.
Measuring success through KPIs, dashboards, evaluation, and continuous improvement.

Week 3

Core elements of a strategic plan, connecting goals to metrics, and preparing inputs for your own plan.

Week 4

Environmental scanning, interpreting trends, future focused thinking, and tailoring strategic communication to multiple audiences.

Week 5

Integrating strategic planning with financial planning and aligning strategy with financial constraints and opportunities.

Faculty

Led by senior strategy and business development executives from Ascension, Corewell Health, and Sheppard Pratt.

Credential and Bonus Material

Participants who complete all work receive the SHSMD Strategic Planning digital badge plus a complimentary digital copy of A Practical Guide to Health Care Strategic Planning.


For more information about this course, check out its page.