Trust, Interrupted: How AI is Reshaping (and Rattling) the Healthcare Search Journey | Webinar

Date

Wed, Nov 04, 2026, 12:00 PM CST – Wed, Nov 04, 2026, 01:00 PM CST

Type

Sponsored Webinars

Event Host

Open To

Members and Non-members

Description

SHSMD education sponsored webinars logo

Trust, Interrupted: How AI is Reshaping (and Rattling) the Healthcare Search Journey
November 4, 2026 
12pm - 1pm CT | 1pm - 2pm ET | 10am - 11am PT

Patients are turning to AI for health answers faster than trust can catch up. Drawing on new original research, this session unpacks where AI earns confidence along the healthcare journey, where it breaks down, and what that means for the hospitals and health systems trying to be found, trusted, and chosen. Attendees will leave with a clearer picture of how patients actually feel about AI in their care and practical direction for building content and communication people believe.

Learning Objectives: 

1. Identify the moments in the AI-driven search journey where their hospital's content can build or lose patient trust 
2. Evaluate their own digital presence against what patients say drives (and erodes) confidence in AI-surfaced health information 
3. Apply research-backed tactics to strengthen content and messaging so patients trust what they find, wherever they find it

Speakers:

Lacey Reichwald 
Director of Marketing 
Aha Media Group 

Rob Klein 
Founder & CEO 
Klein & Partners 
 

Sponsored by Aha Media Group*
 
*SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.