How to Measure and Improve Your Patient Attraction and Retention Growth Strategies

Part II - Baptist Health Jacksonville Case Study

Live webinar: Wednesday, March 23, 2022 | Noon-1:00 p.m. Central

Watch the webinar recording.

Bonus Resource and Slides: If you would like to receive PDF versions of the webinar, or the supporting white paper which goes into this topic in more depth, please email DJ Sullivan (HSG) directly at: djsullivan@hsgadvisors.com

Growing strategic market share through attraction and retention of new patients has never been more critical. Patient access points multiply by the day – while competition and capacity constraints intensify, which means healthcare organizations must re-imagine how they develop and execute their growth strategies. 

This educational session is the second of the two-part series and will be a case study walking through one client’s experience in building a comprehensive growth strategy.

Baptist Health Jacksonville in Jacksonville, FL had a strategic initiative focused on expanding their reach and attracting new patients while maximizing patient retention to best serve the patients in the communities they serve. This presentation will cover the steps Baptist Health Jacksonville took to develop a comprehensive patient growth strategy, review the data required to measure and manage performance, review the lessons learned for optimizing internal communications, and dive into specific operational changes required to make meaningful shifts in patient growth initiatives.

Main attendee learning outcomes will include:

• Attendees will review KPIs Baptist Health Jacksonville has developed for patient attraction and retention and how to measure and manage them over time.
• Attendees will recognize how to assess and communicate current performance and build strategies to achieve their future state based on opportunities for strategic growth.
• Attendees will review specific examples and tactics from Baptist Health Jacksonville (business development, operational, access, service capability development, etc.) on how an organization can successfully grow if patient attraction and retention efforts are implemented effectively.

Sponsored by HSG.*

HSG is a national healthcare consulting firm with 20+ years of experience focused on employed physician networks and physician integration. As employed physician networks evolve towards maturity in terms of growth and size, the network must have a systematic plan that is focused on evolving its management team’s capabilities, infrastructure, governance, provider engagement and leadership to address the network’s current and future needs. HSG partners with health systems to assess current performance and build plans to navigate the natural evolution of employed physician networks and guide future performance.

Baptist Health is a faith-based, mission-driven system in Northeast Florida comprised of Baptist Medical Center Jacksonville; Baptist Medical Center Beaches; Baptist Medical Center Nassau; Baptist Medical Center South and Wolfson Children’s Hospital – the region’s only children’s hospital.  All Baptist Health hospitals, along with Baptist Home Health Care, have achieved Magnet™ status for excellence in patient care. Baptist Health is part of Coastal Community Health, a highly integrated regional hospital network focused on significant initiatives designed to enhance the quality and value of care provided to our contiguous communities. Baptist Health has the area’s only dedicated heart hospital; orthopedic institute; women’s services; neurological institute, including comprehensive neurosurgical services, a comprehensive stroke center and two primary stroke centers; a Bariatric Center of Excellence; a full range of psychology and psychiatry services; urgent care services; and primary and specialty care physicians’ offices throughout Northeast Florida. The Baptist MD Anderson Cancer Center is a regional destination for multidisciplinary cancer care which is clinically integrated with the MD Anderson Cancer Center, the internationally renowned cancer treatment and research institution in Houston. For more details, visit baptistjax.com.

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.