Acing the Test: Taking Digital Strategy to the Next Level

 

SHSMD Education Sponsored Webinars


Members and Nonmembers:
View the SHSMD U Recorded Webcast
Download a PDF of the visual presentation (computer | print)


As new technologies emerge and gain in popularity, the healthcare landscape is shifting once again as patient relationships are becoming increasingly interactive.

  • Healthcare organizations are carefully moving digital activity toward the center of marketing strategies, rethinking their priorities and budgets, and substantially reshaping their processes and skills.
  • Marketers are coordinating activities to engage patients throughout an increasing digital patient lifecycle. Through analytics, triggers and program automation, they provide relevant, personalized communications to each patient on the right channel at the right time during patient journeys.  

It’s more important than ever to find a faster path to sustainable marketing success and sophistication. It starts right here—with the understanding that marketing success is a status, not a stopping point or a one-time achievement. It’s a continuous state that must be maintained and maximized. 

Bluespire has created the “Digital Marketing Maturity Model” assessment which provides a prescriptive status on how competent your marketing is in five key areas that enable you to transform your marketing department, drive effective ROI and provide a 24-month roadmap of where to invest your team’s time and resources.

Healthcare organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?


Presenters:

Shawn Stavseth, Senior Director of Product Development, Bluespire Marketing

Kimberly Morgan, Vice President of Healthcare Strategy, Bluespire Marketing

Brian Bierbaum, Senior Vice President - Client Solutions, Bluespire Marketing


* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.