Using Consumer Industry Science to Turbocharge Your Hospital Marketing

Members and Nonmembers:

View the SHSMD Education Recorded Webinar

Live Webinar: January 13, 2021

Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Steven Szakaly, Vice President, Consumer Insights & Analytics for Lehigh Valley Health Network, will discuss his vision for applying psychographic segmentation to LVHN marketing efforts and why he believes it can be so effective, based on his previous experience with General Motors and the automotive industry. Brent Walker, SVP of Marketing & Analytics for PatientBond, will share valuable psychographic insights and practical ways for applying them to health care marketing and patient engagement. This promises to be a thought-provoking session with tangible solutions for growing patient volume and revenue.

Join this webinar to learn ways to:

• Describe psychographic segmentation and its role in health care marketing and patient engagement.
• Apply psychographic segmentation to your organization's patient acquisition, loyalty and service line marketing efforts.
• Demonstrate how psychographic insights and segmentation can greatly enhance the results over current marketing efforts.

Sponsored by PatientBond.*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.