Micro Influencers vs. Brand Podcasts
Evaluate two powerful content strategies with this hands-on worksheet designed to help marketers decide when to partner with micro influencers and when to invest in a branded podcast. Define potential partners, clarify audience connections, and assess how each option can amplify your brand voice and reach the right communities.
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Define your influencers
Create named personas to clarify who might amplify your brand, from loyal patients and advocates to experts and positive fans.
Assess fit and connection
Document each influencer’s relationship to your brand, the topics they align with, and the audiences they can authentically reach.
Compare content approaches
Explore activities like blog content, short-form video, or podcasts to determine which format best supports your goals and resources.