Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients. Interdepartmental collaboration between marketing and financial services produced an award-winning campaign that improved market share and cash flow, and held bad debt at bay. Recognizing that the patient's financial experience impacts the overall experience with care, Metro Health extended its focus on patient satisfaction beyond its consistently high HCAHPS scores. This program to improve financial wellness has yielded high patient satisfaction results and a positive social impact.
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