Bringing Population Health to Life: Strategies for Marketing (and Health Improvement) Success


As health care marketing professionals, we are all struggling to get our heads around the concept of population health. What does it mean to our organizations? How do we deploy pop health strategies that are beneficial from a business perspective? What is the role of marketing in population health? How do we engage internal and external stakeholders? A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.


  • Kelly Meigs, Director of Marketing, Strategy, and Planning, Tanner Medical Center-Villa Rica
  • Christopher Smalley, Director of Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Amy Stevens, Vice President of Marketing and Communications, Tidelands Health
  • Facilitator: Susan Dubuque, Principal, ndp

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