A renaissance in the use of community relations strategies " reimagined and data-driven " is taking healthcare organizations' stories directly to the community, and clearly aligning organizational reputation efforts with core business and market development goals. Proactive community relations efforts can create a more fertile ground for marketing to consumers who cite "reputation"as a major factor impacting their preferences for a hospital. Community relations is going from "tried and true"to 2.0, a fresh way to deliver content person-to-person via community relationships. In the process, community relations goes beyond the transaction or a quick impression to position the organization as a trusted partner.
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