David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets


Successful branding builds strategic awareness, where consumers recognize the brand and understand the distinctive qualities that set it apart from the competition.In a health care landscape where rural organizations are constantly facing competition from larger entities with extensive marketing budgets, it is important that key organizational values are communicated. This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.


  • Julie Akers, Marketing Coordinator, Madison Health
  • Christine Varela, Partner, DH
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