Is your hospital part of a system with facilities of varying sizes and staff - particularly for communications? Do you feel like you're an island who has to handle everything on your own? What if a crisis occurs? When the MarCom team at OSF HealthCare was centralized it became clear there was no standard procedure when it came to crisis communications. Each hospital followed old rules without tapping into the resources of a centralized marketing/communications team. This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
- Shelli Dankoff, Media Relations Program Manager, OSF HealthCare
- Scott Lungwitz, Web Coordinator, OSF HealthCare