It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, TheScopeRadio.com has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website. In this session, you’ll learn about TheScopeRadio.com, part of University of Utah Health’s content marketing strategy. You’ll get an overview of how they did it, find about some of the unexpected benefits, and learn how to get started using audio to achieve your goals.
- Scot Singpiel, Communication Manger, University of Utah Health
- Kathy Wilets, Director, Media Relations and Content Marketing, University of Utah Health
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