Driving Service Line Reputation and Volumes Through Sports Marketing Partnerships


Leading health care providers are tapping the power of sports to help support a range of branding, reputation, B2B, and employee engagement efforts. As marketers seek ROI from increasingly sophisticated team partnerships, driving service line reputation and volume through sports programs is becoming critical to leveraging their contracted marketing assets. Join CHI Franciscan Health’s Chief Strategy Officer Thomas A. Kruse, their Sports Marketing Agency (Bendigo) CEO Jeff Sofka, and Allison Smyrl, Director of Marketing Partnerships with the Seattle Sounders (soccer team), to learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.


  • Thomas Kruse, Chief Strategy, Integration, and Innovation Officer, CHI Franciscan Health System
  • Allison Smyrl, Director of Marketing Partnerships, Seattle Sounders
  • Jeff Sofka, Chief Executive Officer, Bendigo
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