Consumerism in healthcare is here to stay. Consumers, empowered by new government programs, are taking an active role in their healthcare experience. Putting consumers first and implementing consumer-driven decisions are essential to winning in this new environment. Attend this session to hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.
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