Know me. Know my purchase patterns. Know my search behavior. Know my demographics. Customers expect businesses to know who they are and to market to them accordingly. Of no surprise, health care is no exception. We need to target customers based on who they are and how they interact with us. Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
- Sara Hartley, Senior Director of Client Development, Healthgrades
- Kay Kerman, Manager, Children's Health