Right on Target: Looking at the People Behind the Numbers


When you capture an impressive amount of your market, how do you grow? Learn how Cape Cod Healthcare and Market Street Research identified specific market segments that represented the greatest growth opportunities, and the ways in which Cape Cod is engaging these people and creating experiences that speak to them. This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.

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