Amazon CEO Jeff Bezos attributes his company’s success to an “obsessive focus on the customer” rather than on the competitor. Legacy hospitals and health systems must embrace a similar mindset to remain relevant and innovative in an industry that is rapidly evolving from a focus on driving volume to generating value for customers. Strategic planning for health care’s future requires intense focus on customers who are increasingly cost conscious and demand greater convenience, access, and customization. This session will provide health care executives with the tools they need to reorient their strategic planning efforts and to use consumer insights to drive growth.
- Paul Crnkovich, Managing Director, Kaufman, Hall & Associates, LLC
- Mark Grube, Managing Director and National Strategy Leader, Kaufman Hall
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