The New Cancer: Solutions From the Front Lines of the Opioid Crisis


The Surgeon General’s report called addiction “a bigger health problem than cancer.” This is a call to arms for every hospital in the nation. The heroin epidemic is decimating whole generations. The crisis is bringing clinical, financial, operational and messaging challenges to health systems everywhere. Three experts have joined together to bring you insights from ground zero of this epidemic. Discover a better understanding of this challenge and leave with proven solutions from health systems across the country—from communications to real-world solutions that will help position your system as a community resource in this fight.

  • Clay Cutchins, Associate Creative Director, Franklin Street
  • Wendy Hoke, Vice President, Marketing and Communications, St. Vincent Charity Medical Center
  • Greg McNeil, Director, Cover2 Resources

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