What Can Cheetos Teach Us About How To Make Better Decisions In This Age Of Consumerism?


PepsiCo and other Consumer Product Goods (CPG) firms are on the cutting edge of understanding consumers, using analytics to maximize the ROI of resources and data to craft compelling products and messages. In this session, Dave Soderberg former Global Insight Director at PepsiCo and now Director of Consumer and Market Intelligence at Spectrum Health along with Holly Sullivan, Director of Strategic Partnerships at Spectrum will describe how to apply CPG tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few “free” tools to support your efforts.

  • Holly Sullivan, System Director of Strategic Partnerships/Business Development, Spectrum Health
  • Dave Soderberg, Director of Consumer and Market Intelligence, Spectrum Health

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