Webinar Recordings
American Hospital Association webinar recordings for members and the health care field.
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can…
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can…
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered…
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered…
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Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing…
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.
Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.
Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.