20 Questions for Health Care Service Line Leaders
Planning a service line marketing campaign? Start with these 20 essential questions to uncover goals, capacity, patient needs, and competitive positioning. Designed for quick, effective stakeholder interviews, this tool helps marketers build campaigns that align with operational realities and strategic priorities.
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Clarify goals and success measures
Quickly align on the campaign objective, target audiences, and what success should look like before creative begins.
Confirm capacity and readiness
Surface constraints early, including access, scheduling, staffing, and operational bandwidth to deliver on demand.
Understand patient needs and positioning
Identify pain points, differentiators, and competitive context so your message is credible and experience-aligned.