Digital Dream Team Maturity Model
Benchmark your digital marketing team against three growth stages, Starter, Mid-Phase, and Enterprise, and identify the next capabilities, roles, and technologies you need to scale. This model helps leaders plan talent, tech stack, and strategy for long-term success.
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Starter team
Lean, centralized teams focused on priority service line growth, often relying heavily on external vendors and a basic tech stack.
Mid-Phase team
Growth-stage teams expanding into full-funnel performance and retention, adding role specialization and scaling strategy and tools.
Enterprise team
Advanced digital functions built for scale and governance, with embedded expertise, mature MarTech, and ongoing optimization.