Career and Leadership Development

Digital Dream Team Self-Assessment

Plan and optimize your digital marketing team with interactive worksheets that help you assess current capabilities, map future roles, and build a practical business case for the talent and tools you need to drive engagement and growth.

Resource details

DomainCareer and Leadership Development
Content typeWorksheet
FormatPDF
AccessMembers only
Download the worksheets (PDF)

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Assess your current state

Document your team structure, what is working, and what is underperforming so you can target the right improvements.

Map capabilities and roles

Evaluate core digital capabilities, prioritize functions, and sketch a future org chart with in-house and partner support.

Build a business case

Create a clear pitch with success metrics, proof points, timeline, and a plan to secure buy-in.