Marketing
Quick Tips to Improve Health Care Email Engagement
Looking to boost your email marketing results in health care? This concise tip sheet offers six actionable strategies to help lift open rates and drive meaningful engagement, from crafting patient-focused messaging to optimizing frequency and calls-to-action.
Resource details
DomainMarketing
Content typeTip sheet
FormatPDF
AccessMembers only
Download the email engagement tips (PDF)
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Craft patient-focused subject lines
Make it clear what’s in it for the reader to increase opens and reduce drop-offs early in the email experience.
Segment for relevance
Send targeted messages to groups with shared needs so content resonates and feels tailored to them.
Use concise, clear calls-to-action
Tell readers exactly what you want them to do next and why it matters to them.