Story Brief Template
A structured planning tool to develop, align, and pitch compelling health care stories. Use this template to clarify your narrative, define audiences, shape messaging, and guide multimedia content before you ever hit “record” or “publish.”
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Start with a clear story strategy
Define your goal, audience, and distribution plan before production begins so every story serves a specific marketing and reputational objective.
Build stronger earned media pitches
Shape your problem–solution narrative, key messages, and spokesperson quotes in advance to increase media interest and coverage quality.
Plan visuals that bring the story to life
Identify photos, video shots, interview settings, and real people in advance so your content is compelling, visual, and ready for distribution.