Data & Insights

Hospitals and health systems frequently struggle with aggregating market and provider data (market share - inpatient & outpatient, patient leakage data, specialty supply & demand, employed provider productivity and access metrics, etc.) that should be the basis for strategic decision making…
This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.
Wouldn’t marketing be a lot easier if we just knew who was a high-value patient, ready for your services? It’s a simple question but quite difficult to answer without access to consumer-level data and purpose-built predictive analytics. When you know everything, you can do anything. In this session…
Health care marketers are charged with promoting access to care. To do that, marketers need to meet potential patients where they are. Like it or not, online searches and social media are how people learn about preventative medicine, new procedures, and possible cures. This charge must be balanced…
Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.
You won’t want to miss this incredibly informative session focused on Web Analytics, specifically for those who have had internal concerns raised around GA4 and what action you should take as a next step. Marketers cannot run without accurate insight and web intelligence. There are data…
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like…
The PowerPoint presentation, Futurescan 2023, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
As the cost of partnering with sports increases, health care systems are being challenged to maximize measurable ROI. Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic…