SHSMD’s Updated Bridging Worlds Report Provides Insights into the Keys to Success for Healthcare Strategists in the Future

Chicago (November 9, 2017)—The Society for Healthcare Strategy & Market Development’s (SHSMD’s) newly updated Bridging Worlds report features fresh perspectives on the future role of the healthcare strategist. The second edition includes:

  • Insights from recent interviews with thought leaders in the field
  • Updates on the evolving healthcare landscape and new strategic implications and opportunities
  • Refinements to the skills and attributes required for success

It also highlights new case studies demonstrating the principles of Bridging Worlds.

SHSMD first released the publication in 2014 to guide healthcare leaders across the country in navigating their organizations through radical transformation. Bridging Worlds was distributed to thousands of hospital and health system CEOs, strategic planners, business developers, marketers, communicators, and physician strategists. 

Developed in association with healthcare design and consulting experts at HDR, the report received wide acclaim and served as the genesis for SHSMD ADVANCE™, a comprehensive resource for professional development.  Since its inception in 2016, SHSMD ADVANCE has helped shape healthcare’s future workforce through hundreds of self-assessments and targeted educational programs to grow individual and team skill sets.

“This latest edition of Bridging Worlds, and the roadmap it provides, is a valuable tool for any healthcare strategic leader serving as a change agent or leading innovative organizational transformation,” said Donna Teach, chair of the society’s 2017 Bridging Worlds Committee.  

A free electronic copy is available at For more information on Bridging Worlds, SHSMD ADVANCE, or other related resources, please contact

About the Society for Healthcare Strategy and Market Development
SHSMD, a professional membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare strategists in planning, marketing, communications, public relations, business development, and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities.

About HDR
For more than a century, HDR has partnered with clients to shape communities and push the boundaries of what’s possible. HDR’s expertise spans 10,000 employees, in more than 225 locations around the world—and counting. Its engineering, architecture, environmental, and construction services bring an impressive breadth of knowledge to every project. HDR’s optimistic approach to finding innovative solutions defined its past and drives its future.