2019 SHSMD Connections Conference Education: Communications & Public Relations

SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.

A Physician CEO Shares the “Special Sauce” to Align and Engage Physician Providers!

Learn how SSM Health Medical Group-Oklahoma partners with its physicians to improve, grow , and transform the health care system, resulting in: a top 5% ranking nationally for satisfaction, engagement, and alignment; double-digit growth for three consecutive years, improved operating performance and network retention during aggressive growth; improved clinical quality – one of the strongest participants in the Comprehensive Primary Care Plus initiative through the Center for Medicare and Medicaid Innovation; improved patient experience from below the 50th percentile to the 90th percentile in three years and increased patient affiliation with the system.


Kevin L. Lewis, Regional President, SSM Health Medical Group – Oklahoma
Susan Emerson, SVP of Strategic Planning and Business Development, Private Health News


Build Your Employer Brand With an Ambassador Program Designed to Drive Change and Improve Engagement

Learn how Dayton Children’s Hospital implemented an employee brand ambassador program that helped raise employee engagement from the 11th to the 95th percentile in 18 months. The corporate communications team created the program, anticipating staff resistance to change when implementing a new logo after nearly 50 years with the previous mark and opening a new patient tower in 2017. This team of 30 employees helped their peers navigate and embrace the significant changes happening at the hospital.


Kristen Bowser, Director of Corporate Communications, Dayton Children’s Hospital
Kelly Kavanaugh, Vice President of Marketing and Chief Strategy Officer, Dayton Children’s Hospital


Internal Comm-edy: How to Infuse Humor to Engage Employees

Health care is riddled with change – big and small. Internal communicators are tasked with finding creative ways to break through the daily clutter of messages, communication methods, and general noise. Learn how Mary Washington Healthcare used humor to catch employees’ and providers’ attention to gain excitement and engagement during a major organizational change. In this session, you will see examples of successful change management tactics, gain insight into how humor can inspire change, and gather tools to infuse humor into your internal communications strategies.


Lisa Henry, Director of Corporate Marketing and Communications, Mary Washington Healthcare


Internal Is Also External: Aligning Crisis Communications for Employees, Stakeholders and Media Across a Multi-Hospital Health System

Northwestern Medicine is a nationally recognized health system with 30,000 employees and 4,000 physicians providing world-class care at 10 hospitals and more than 200 locations throughout Chicago, the suburbs and northern Illinois. In a single year, its communications team was challenged to communicate the evacuation of one of its hospitals due to flooding and an armed intruder event in which a nurse was taken hostage. Our aligned internal and external communications staffing structure and response process helped us effectively communicate both events internally across the system and message key stakeholders while managing national media response.


Heather Cunningham, Director, Communications, Northwestern Medicine
Christopher King, Director, Media Relations & Communications, Northwestern Medicine Lake Forest Hospital


Transgender Care: Creating Communications and Engagement Guidelines

This session outlines the path taken by the Strategic Relations and Marketing team of the University of Virginia Health System to educate itself on the unique needs of the transgender community. Topics include general transgender terminology and demographics; barriers that inform transgender health and health care experience; and best practices related to patient engagement, training, policies, communications and clinical care. Specific resources will be identified so that participants at all points in providing inclusive and equitable care can determine staged approaches for transgender services relevant to their particular institutional and cultural environment


Amy Sarah Marshall, Online Content Strategist, University of Virginia Health System
Sarah Ridgeway, Marketing and PR Specialist, UVA Health System
Aleksandra Golota, Marketing and PR Specialist, UVA Health System