Brand as Foundation is Everything
As a challenger brand in the Chicago market, Rush inspired staff and engaged consumers across Chicagoland with a new “excellence is just the beginning” brand campaign in 2018. This new brand platform propelled staff confidence and was brought to the forefront as we rose from #4 to #1 in quality of care (Vizient) in 2019.
New hires for digital patient engagement, reputation, media relations and social media augmented our ability to reach audiences beyond success with brand campaign. The excellence pride bedrock inspired staff during the COVID outbreak and propelled our reach and engagement to national levels reaching influencers and bringing patients back to Rush.
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