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SHSMD Connections Bytes On Demand

Justifying MarCom Budgets with Agility and Better Data

Financial recovery from the pandemic has just begun – health care marketing and communications leaders are faced with new priorities, expenses, staffing and functions.

Hear how this panel of marketing and communications leaders pivoted financially during the crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning. Our panel will share their views how marketing should adjust in the future and what approaches and tools they plan to use to remain agile as priorities shift.

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