Painting a Vibrant Picture of Quality in a World of Gray
The marketing team at Yuma Regional Medical Center was in a jam. The CEO requested billboards that promoted excellent quality. However, an employee engagement survey revealed that employees didn’t perceive care they collectively delivered as “high quality.”
What’s a marketing team to do? Accept the challenge! Employee interviews attested that “quality” meant vastly different things to employees. To help connect the dots, YRMC developed an innovative internal approach to paint a vibrant understanding between clinical quality and the patient experience. By infusing fun and creativity into employee engagement and aligned messaging, we painted a culture where quality flourished.
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