SHSMD Annual Conference

Mar 12, 2021
Exhibitor & Sponsor Rules & Regulations for SHSMD Connections 2021
Feb 22, 2021
In this session from SHSMD Connections Bytes, learn how Yuma Regional Medical Center developed an innovative internal approach to paint a vibrant understanding between clinical quality and the patient experience.
Feb 17, 2021
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the…
Feb 17, 2021
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
Feb 17, 2021
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
Feb 17, 2021
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
Feb 17, 2021
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
Feb 17, 2021
This session from SHSMD Connections bytes shares a framework for how hospitals can address the social determinants of health, share strategic considerations involved with making the value case to adopt a social determinants strategy and provide case examples.
Feb 17, 2021
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success The last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary…
Feb 17, 2021
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.