In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment.
- Understand latest trends in traditional TV and digital video advertising and how they are impacting media reach and economics.
- Gain new insights into media consumption behavior.
- Learn new ways to reach your target audience at the local level more precisely and increase total reach.
- Understand how to leverage various media channels more effectively.
Sponsored by Cross Screen Media.*
* SHSMD Education Sponsored Webinars are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.