SHSMD members play an important role as an information source to the organizations and communities they serve. We are thinking of you during these unprecedented times. With the coronavirus outbreak, many organizations have provided helpful information on their web sites and on social media, including information on washing hands, what to do if someone is experiencing symptoms, when to wear / not wear masks, and links to the CDC and/or the WHO for the most recent information about the virus.
Collaborate and learn from others:
- To discuss COVID-19 signage, messaging and other communications issues or to share sample materials with your peers, join the MySHSMD discussion groups.
- NEW! SHSMD Conversation Series: COVID-19
- How to Partner with Your Department of Health for COVID-19 Resources During a Time of Crisis
- Spectrum Health’s Story of COVID-19 Preparedness
- How the UNC Health Marketing and Communications Team Manages COVID-19 Connectedness
- NEW! Shared by Melintha Martinez in MySHSMD Online Community and captured by AHA’s “Stories from the Front Lines” campaign, learn how Tanner Health System launched #TannerHeroes and #TannerUnited to build camaraderie and show support to its health care teams.
- NEW! SHSMD Blog
- Resource | Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Digest
- Stream | SHSMD Annual Conference Sessions | Crisis Communications
- On Demand Education | How to Manage Crises: Effective Communication & Reputation Management Strategies
- Webinar | Renown Health's Approach to Keeping the Community Safe, Communicating on COVID-19
- More coming soon, please check back
Share Your Story:
We are looking for stories from SHSMD members as it relates to Marketing, Communication, Planning strategies and approaches to support COVID-19.
The AHA is looking for stories of health care workers across the field fighting coronavirus, caring for their families, supporting each other and coping every day.
- One email every clinician should send 1,000 times in the next 24 hours
- How hospitals are communicating with patients and the community about Covid-19
- News from the Front: Health Care Shifts into High Gear to Address the Coronavirus
- Three Lessons on How to Build a Positive, Long-Term Reputation in Times of Crisis
- 5 Innovation Leaders on How COVID-19 Has Altered Digital Strategy at Houston Methodist, Penn Medicine & More
- Providence St. Joseph Health Offers Coronavirus Lessons from Treating 'Patient One' in the U.S.
- Using Community Health Partnerships to Manage Coronavirus Epidemic
- 7 Steps for Health Care Organizations Helping Reporters Cover COVID-19
- AHA Offers Media Relations Tips for Hospitals on COVID-19
- How Brand Managers Should Address COVID-19
- 4 Coronavirus Prescriptions for the U.S. Health Care Community
- A Working Guide to Communicating About Coronavirus
- How Should U.S. Hospitals Prepare for Coronavirus Disease 2019 (COVID-19) | Develop a Robust, Transparent, and Open Communication Policy
Strategic Planning Resources:
- COVID checklist to expand capacity
- Can Consumer Care Access Strategies Aid in Coronavirus Care?
- Penn Medicine Released a Digital Tool to Help Hospitals with COVID-19 Capacity Planning
- Free AI Mapping Tool Helps Health Care Systems Identify High-Risk COVID-19 Communities
- The Coronavirus Playbook: How 12 Health Systems Are Responding to the Pandemic
Sample Communications from Hospitals and Health System:
- UW Medicine is making its policies and protocols available on its website. These include screening and testing algorithms and policy statements, including minimizing aerosolizing procedures and room cleaning protocols.
- Peace Health in Vancouver, Washington has an extensive collection of information resources and links for the public.
- Kaiser Permanente mixes video and written materials for the public and their patients on their COVID-19 page.
- Mayo Clinic presents the basics for the public and their patients and provides links to information about its clinical research and about the latest news. Several of the news stories are in Spanish as well as English.
- Rush University provides highly visible links to video care on its COVID-19 page, as well as other information about the coronavirus and what to do.
- Johns Hopkins includes information about its clinical research as well as information for the public, including “myth-vs-fact” materials and advice on how to talk to children about the virus and what to do if stressed out.
- Mass General Hospital resources include links to its visitor policy in multiple languages and a QR code to scan for the latest updates.
- Scripps Health has posted its news release about having treated a patient who had tested presumptive positive for COVID-19 and briefly describes the steps it has taken in response.
- Northwell Health has a chatbot available in English and Spanish on its resource page.
- NYU Langone uses its page to encourage virtual visits and using its app.
- Spectrum Health makes provider resources available without login to ensure that clinical protocols related to COVID-19 are readily accessible
Please note: These approaches or opinions do not necessarily reflect the policy of Society for Health Care Strategy and Market Development or the American Hospital Association.
For other guidance for health care professionals please refer to:
- The Association for Health Care Resource & Materials Management (AHRMM) focuses on supply chain.
- The American Society for Health Care Engineering (ASHE), has guidance on preparing facilities for a potential influx of patients.
- The Association for the Health Care Environment (AHE) has additional resources on COVID-19.
- The American Society for Health Care Risk Management (ASHRM) has resources for Health Care Risk Managers.
- The American Society for Health Care Human Resources Administration (ASHHRA) shares considerations for health care human resources and operational leaders.
We commend the health care leaders in this country risking their lives on the frontlines every day to help prevent the spread of #COVID19. We see you and thank you for all that you do to protect patients and communities #HealthcareHeroes.