Strategies to Reach the Active and Passive Consumer | Recording

Fundamentally, there are two types of health care consumers: active consumers who are engaged in their health care needs and passive ones who might need a nudge to take the next step in their health care journey. At any given time, consumers move between these states, which means we need to design our engagement strategies accordingly. Listen to this recording to learn how to activate both types of consumers and nudge them to take the best next action when and where they need it.

In this discussion you will learn how to:

  • Identify and hyper-target audiences who are likely to have a health care need but require a nudge with meaningful messages when and where they need it.
  • Provide easy access and intercept active consumers at the moment they are looking to engage and/or appoint.
  • Build robust profiles for consumers, households, and patients that empower you to personalize their consumer journey.


Sponsored by Healthgrades.*

Webinar Recording

* SHSMD Education Sponsored Webinars are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.