The confluence of market dynamics, regulatory change, technology advancements and burgeoning consumer expectations has put healthcare strategists, marketers and technologists on an accelerating roller coaster. Now more than ever before understanding the consumer is paramount to enabling their healthcare journey. This requires a sophisticated combination of strategy, data and technology.
This session will illustrate the power of emerging approaches to “consumerizied” healthcare, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift:
- Gain in-depth understanding of the re-defined “P’s” of modern healthcare strategy, marketing and technology
- Learn specific ways to leverage technology to convert these challenges into sustainable advantage
- Learn specific steps which can be taken this year to accelerate capabilities in the face of constrained budgets
Rich Phillips, Chief Technology Officer, Tampa General
Heidi Schulte, Vice President, Solution Consulting Healthgrades
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