The Five Ps of Consumerized Healthcare: Converting Challenges into Opportunities


SHSMD Education Sponsored Webinars


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The confluence of market dynamics, regulatory change, technology advancements and burgeoning consumer expectations has put health care strategists, marketers and technologists on an accelerating roller coaster. Now more than ever before understanding the consumer is paramount to enabling their health care journey. This requires a sophisticated combination of strategy, data and technology.

This session will illustrate the power of emerging approaches to “consumerizied” health care, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift:

  • Gain in-depth understanding of the re-defined “P’s” of modern healthcare strategy, marketing and technology
  • Learn specific ways to leverage technology to convert these challenges into sustainable advantage
  • Learn specific steps which can be taken this year to accelerate capabilities in the face of constrained budgets


Rich Phillips, Chief Technology Officer, Tampa General
Heidi Schulte, Vice President, Solution Consulting Healthgrades

*Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.