Consumerism

Aug 5, 2022
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
Jun 23, 2022
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Jun 8, 2022
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Apr 21, 2022
Informed by more than 28,000 consumers and with rankings of more than 200+ brands across the country, this report highlights emerging consumer trends, needs, and behaviors that have arisen as we begin to leave the pandemic behind us.
Feb 1, 2022
The Humanizing Brand Experience report, brought to you in partnership with SHSMD (Society for Health Care Strategy and Market Development) and AHA (American Hospital Association), will delve even more deeply into consumerization and how new digital care spaces and the holistic health movement have…
Nov 1, 2021
Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 
Jul 29, 2021
View the SHSMD webinar recording Live Webinar: August 26, 2021 A New Imperative: Consumer Expectations on Diversity, Equity and Inclusion in Health Care
Apr 22, 2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind…
Mar 30, 2021
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
Feb 9, 2021
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.