Consumerism

Apr 22, 2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind…
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AHA Digital Pulse

Mar 30, 2021
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
Feb 9, 2021
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.
Jan 22, 2021
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Jan 14, 2021
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Jan 14, 2021
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Nov 23, 2020
Join health care consumer experts from Procter…
Nov 10, 2020
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Oct 23, 2020
SHSMD Education 2020 Sponsored WebinarThursday, November 12, 2020 12-1pm CT / 1-2pm ET
Oct 15, 2020
To provide you with the latest news from SHSMD and other information sources on consumerism in the new health care environment, SHSMD has assembled the following collection of resources dedicated to the topic.   Industry Insights: