The Future Role of Health Care Strategy


SHSMD Education Webinars

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Health care continues to undergo radical transformation. Whether it’s the financial agenda, advances in biotechnology or shifts in consumer expectations, strategic leaders and strategists of all kinds are anticipating, preparing and creating the future of health care. As a key resource to the successful implementation of strategy for your organization, learn more about how your role is changing. 

This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the health care strategist. Through stories and case examples, strategic implications and opportunities for health care strategists will be illustrated, and key skills and attributes required for success will be shared. The report has received wide acclaim and served as the genesis for SHSMD ADVANCE™, a comprehensive resource for professional development. 

“This latest edition  of Bridging Worlds, and the roadmap it provides, is a valuable tool for any health care strategic leader serving as a change agent or leading innovative organizational transformation.” – Donna Teach | Chair, 2017 SHSMD Bridging Worlds Committee  

By participating in this webcast, participants will be able to:

  • Identify and understand five key implications of health care’s evolution to the role of strategy leaders
  • Outline actions that strategists must take to respond to the implications
  • Examine and describe competencies critical to the success of health care strategists and their teams
  • Envision a different future for their health care strategy team

Speaker Bios

Holly Sullivan is a health care executive with nearly 20 years of business development experience.  Holly currently serves as the Director, Strategic Partnerships at Spectrum Health where she is responsible for developing external partnerships that will strengthen Spectrum Health's position which includes monitoring health care's evolving landscape to identify both traditional and non-traditional business ventures.  She is also responsible for addressing the organization's (twelve hospitals, health plan and medical group) most complex opportunities/challenges, including identifying, measuring and analyzing recommendations for and leading implementation of growth opportunities.  Prior to this, she was Senior Vice President for Hammes Company, a national health care consulting firm. 

Holly has a Masters of Management, Marketing and Strategy degree from Northwestern University Kellogg School of Management and a Bachelor of Business Administration, Finance and Accounting degree from University of Michigan.  Holly is on the Board of the American Hospital Association’s Society of Health Care Strategy and Market Development and is a member of the Investment Committee at Hammes Partners (private equity fund).

Lisa Henry, MHA, is Director of Corporate Marketing and Communications for Mary Washington Healthcare in Fredericksburg, Virginia. In her 20 years of health care marketing experience, Lisa has worked in strategic marketing, system branding, public relations, crisis communications, web and emerging media, call center development, corporate and community outreach, and complementary medicine practice management. After a successful 10-year career with PinnacleHealth System in Harrisburg, PA, Lisa moved to Virginia to tackle the marketing needs of a growing health system facing competition for the first time in its 100-plus year history.

Lisa was voted onto the Society for Health Care Strategy and Market Development’s national board of directors in 2015. She has presented to national, state, regional and local organizations on a variety of topics. In her free time, Lisa works with several volunteer organizations and served on the board of the Fairy Godmother Project, helping families living with pediatric cancer.