Public Relations

Sep 13, 2021
SHSMD is pleased to bring you the 2022 Calendar of Health Observances & Recognition Days. Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2022 community health events, internal…
Nov 26, 2019
Building a Successful PR Strategy to Support a Brand Transformation | Complimentary Webinar
Nov 14, 2019
Building a Successful PR Strategy to Support a Brand Transformation | Complimentary Webinar
Jul 2, 2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
Jan 10, 2019
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Sep 10, 2018
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Apr 8, 2018
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations…