Public Relations

Aug 14, 2019
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Jul 2, 2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
Jan 10, 2019
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
Sep 18, 2018
SHSMD Credentials
Dynamic Page

Uncovering Hidden Gems

Sep 10, 2018
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Apr 8, 2018
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations…
Apr 8, 2018
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Apr 8, 2018
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
Sep 24, 2017
This presentation, led by hospital association communications leaders from New Hampshire and North Carolina, explores contemporary strategies, tactics and tools for effectively communicating about advocacy issues to key audiences (legislators, influencers, and consumers).
Sep 24, 2017
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important.