
Orientation to Health Care 2024
The U.S. health care delivery system is vast and always changing. Understanding its size, scope, and complexity can help improve the performance of anyone who works in health care. In this health care 101 course, you will learn how to better navigate your own system or organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape. This course is intended for those who may have recently moved into health care from an outside field or may just want an update on the U.S. health care system.
Upon completion of this course, you will be able to:
- Describe the major structural elements of the American health care system
- Determine the key drivers of the health care system
- Identify the health care system's major groups and their key characteristics
- Understand the relationship among the key players in the health care system
- Understand some economic fundamentals of the health care system
The first webinar will be focused on providing key content around that specific topic, and the second webinar is intended for short, informal Q&A. Faculty will present on the following four key areas of the health care system, including their key characteristics, challenges and future impact on health care:
Module 1: Hospitals and Health Care 101
Speaker: Alan Shoebridge
Tuesday, March 3: 12:00 to 1:00 p.m. CT
Thursday, March 5: 12:00 to 12:30 p.m. CT
Explore the complexities of hospital operations and the future of health care facilities. This module emphasizes understanding hospital jargon and the critical nature of work in health care.
Module 2: The Health Care Consumer
Speakers: Tek Vu and Yelena Bouaziz
Tuesday, March 10: 12:00 to 1:00 p.m. CT
Thursday, March 12: 12:00 to 12:30 p.m. CT
Explore the broad topic of consumerism within health care, segmented into the consumer landscape and population segments, research tools for deeper consumer understanding, and digital engagement tactics. This module is designed to provide ample discussion opportunities for participants to consider their organization's consumer engagement strategies.
Module 3: Physicians
Speaker: Susan Boydell
Tuesday, March 17: 12:00 to 1:00 p.m. CT
Thursday, March 19: 12:00 to 12:30 p.m. CT
This module focuses on the role of physicians in health care systems, their career path, thought processes, priorities, and the future of the profession.
Module 4: Insurers/Managed Care Organizations
Speaker: TBD
Tuesday, March 24: 12:00 to 1:00 p.m. CT
Thursday, March 26: 12:00 to 12:30 p.m. CT
This module aims to enhance your understanding of the complex health care field, focusing on the payer landscape and the interaction between payers, providers, and consumers. It also offers insights into the various reimbursement models that compensate providers.
Marketing and Communications Elective
Speakers: Alan Shoebridge and Don Stanziano
All live webinars are recorded and available to access. Successful completion of all course requirements will result in a SHSMD Digital Badge that you can share on your social and professional profiles!
A discount of 15% is available for groups of three or more from the same organization. For more details, please reach out to SHSMD.
REGISTER:
Non-member $700 (includes 1-year SHSMD membership)
FACULTY
Susan Boydell
Partner
Barlow/McCarthy
Yelena Bouaziz
Principal
Solution Strategy and Innovation at Sg2
Tek Vu, MHA, CCXP, CPXP
Consulting Director, Consumer Strategy and Analytics
Sg2
Alan Shoebridge
Associate VP, National Communications
Providence
Don Stanziano, MHA, APR
Chief Marketing & Communications Officer
Geisinger
STUDENT REVIEWS
"Extremely beneficial for someone rejoining the health care field after several years in other markets."
"Great to learn about elements of health care I had never considered before!"
"I enjoyed hearing the different perspectives and all that is considered in health care. It's great that the presenters were chosen from realms more specific to their expertise."
"I believe I learned a lot about the structural elements of the American health care system, aspects I never knew before, such as the extensive efforts required to run an organization of that scope."