In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.
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Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than ever.
Physician burnout is on the rise. Across the country, doctors’ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements. As physician burnout increases, patient care and volumes are negatively impacted, which, in turn, affects revenue, reputation, and experience.
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels. By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value. Sponsored by:
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.