Sponsored White Papers
See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.
Digital entry points to care are so important that they affect consumer healthcare purchasing. Ninety percent of patients donât feel obligated to stay with providers that donât offer a good digital experience. To succeed, your digital front door must be created using an integrated mobile strategyâŚ
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolvingâfor the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways thanâŚ
Physician burnout is on the rise. Across the country, doctorsâ ability to practice medicine and care for their patients is increasingly impacted by ongoing government regulations and administrative requirements. As physician burnout increases, patient care and volumes are negatively impactedâŚ
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.By understanding the entire patient buyerâsâŚ
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patientâs journey. Learn the three transaction-ready features required for success in this white paper.